Apple’s big news this week regarding shuttering iTunes was inevitable. In “Media: From Chaos to Clarity” we discuss the Fourth Global Truth: Brands. Media that remain too closely tied to a method of distribution will likely fail. True media brands transcend channel to create bonds with audiences that can travel wherever the media landscape will go. Students in my classes weren’t surprised at all by this news. It reinforced the transient nature of distribution technology.
The Blog
Copyright © 2019 The Marketing Democracy, Ltd.